Safer Sleep Week 2026

Safer Sleep Week 2026 (9 - 15 March) is The Lullaby Trust's national awareness campaign targeting anyone looking after a young baby. The week focuses on raising awareness of sudden infant death syndrome (SIDS) and the simple advice that reduces the risk of it occurring.

This year’s theme Baby Necessities. This Safer Sleep Week The Lullaby Trust will be sharing the ‘baby necessities’ – the essential items that your baby needs and how to check that they’re as safe as possible.  

• Post on your social media using their handy social media toolkit and share their social media content far and wide during Safer Sleep Week. You can follow them on Instagram, Facebook, LinkedIn, or TikTok on @LullabyTrust.
• Download and display the safer sleep posters to raise vital awareness.
• Downloadable resources for professionals and information about this year’s Safer Sleep Week theme https://www.lullabytrust.org.uk/about-us/our-campaigns/safer-sleep-week/
• The Lullaby Trust’s downloadable product guide  https://www.lullabytrust.org.uk/resource/safer-sleep-product-guide/
• Baby sleep product information  https://www.lullabytrust.org.uk/baby-safety/baby-product-information/baby-sleeping-products/
• Keeping a clear cot  https://www.lullabytrust.org.uk/baby-safety/safer-sleep-information/keeping-a-clear-cot/